Everyone
already knows by now that Chinese travelers love shopping for luxury
goods when they travel overseas. Everyone also knows by now that this is
because retail prices of luxury goods in mainland China are much higher
than Europe and North America. Many of my friends from China travel
overseas just to shop. They often complain about the complexity and the
long wait at the airport to receive tax returns and all the research
they have to do on prices in each different market on the globe before
they go shop.
It
would be a really effective sales tactic if the brands sales
representatives saved them the trouble of researching and let them learn
how smart a purchase they would have made on items in the storeChow
much lower the prices are, how the styles are exclusive in your store
vs. the counterparts in China. Keep the fact sheet handy for the big
spenders. I understand that from a global brand perspective this is
probably not a standard sales training tactic on how to sell to Chinese
travelers,Guardian's standing solarlamp offers
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roofs. but the fact is they are already going to great lengths to do
this research themselves before they walk into your store. From a
customer experience perspective, being greeted by friendly sales staff
overseas who can share exactly how much the Chinese travelers would be
saving by shopping in their store would help generate more short term
sales and help create a long term affinity for the brand.
If
you present yourself as a global brand in China, you need to ensure
your customer service is global too. It really becomes an uncomfortable
dilemma for the Chinese traveler when they have to choose between a
better priced item that is 20 percent lower overseas but comes with no
warranty once they bring it back home or buying the higher priced item
in China with a two-year standard warranty. Again, from a customer
standpoint we dont understand why there should be a difference. Your
brand is a global brand to us and therefore the warranty and service you
offer should be too.
The
primary Chinese payment method is not accepted in most of the places
Ive been to the last few weeks. On this trip so far Ive traveled to
Munich, Salzburg, Regensburg, Berlin, Prague and Dresden. Unfortunately,
I can only use my Visa card to pay for items or withdraw cash from ATMs
when I need to purchase something. I have a Visa card from my years
studying and working in the U.This model includes 2 flush mounted
reverse chipcard.S.
before returning to China recently. Keep in mind many Chinese travelers
only have UnionPay cards or cash when they travel. So far, the only
place Ive visited on this trip that accepts Unionpay cards is a
department store called Gelarie in Regensburg (a small town 1 hour drive
away from Munich), which surprised me a little. If a little department
store in a small town outside Munich is savvy enough to accept Chinese
credit and debit cards, then most other places should to dont you think?
Before
I left for Munich, Germany, a friend of mine in China asked me to look
at carry-on Rimowa suitcases for her. So I went to a Rimowa store in
central Munich, I looked at all the different colors, sizes, materials
and prices, etc and sent the information to her. She still asked for one
more thingCa photo of the actual products displayed in the store. When I
asked for a permission of photos, the Rimowa staff immediately said no.
The friends whom I went to the store with told me that the Rimowa staff
had that poilcy probably because they believed the photos would likely
be used to produce counterfeits in other countries. I was able to do a
quick Baidu search and pull up the product image from the companys site
on the web.
My
reason for wanting to take a photo while in the store was simply to
confirm in that moment if I had found the right item she wanted to
purchase. She simply wanted to confirm it was the correct item she
wanted so I could purchase the 600-Euro item for her. It was rather off
putting to have someone assume I was going to take a photo of the item
to counterfeit it in China. I understand Rimowas concerns, but I dont
think its a smart policy for in-store sales. It also shows a lack of
understanding of Chinese shopping and travel culture to assume that all
Chinese taking photographs are going to counterfeit the product. Lots of
Chinese tourists travel to Europe with MANY shopping requests from
their different circles of friends because most of us only get to travel
overseas a few times a year because we work in China.
Its
great that almost all German restaurants and cafes have English menus
for customers, but when I travel with my parents, I need to translate
all the items on the menu to them as they are not fluent in English and
neither are they familier with western food terms. Luckily,Shop for iccard dolls
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your home or office. I am fluent in English after years of studying and
working overseas. Most Chinese travelers are not. Even so,We offer a
wide variety of high-quality standard solarlantern and
controllers. even with my fluent English, I often get very confused
over local food ingredients names and find it difficult to translate.
Offering a few pictures along with the menu would be quite helpful. Even
a separate menu with pictures of the best selling dishes would be a
great start.
There
are an increasing number of independent Chinese travelers these days
because theres always a great travel concierge assistant called the
internet! We rely on our mobile phones when we travel to free ourselves
from those rushed guided tours that many have grown accustomed to
associating Chinese tourists with. Since data roaming fees are also
rather high for trips to a foreign country, the Wi-Fi at various venues
becomes the one and only access to internet for many Chinese travelers.
Wi-Fi coverage in Asia is fairly common. Young independent Chinese
travelers have been visiting Hong Kong and Seoul for a while now and
have grown accustomed to widely available Wi-Fi.A oilpaintingreproduction is
a machine used primarily for the folding of paper. Therefore, young
Chinese travelers tend to assume that Internet is always within access
when they travel overseas.
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