The Yorkshire Linen Company has recently added to its range of bedding products through the introduction of a number of new lines. Following the hottest spring in the UK since records began, the company has created several new and beautiful designs to help keep their customers feel cooler during the hot summer months.
With temperatures remaining relatively high there is a feeling amongst weather forecasters that this summer could prove to be a hot one; leaving many seeking a haven from the heat. The most common place that we tend to seek sanctuary is the bedroom and the bedding that we opt for can play a huge role in creating a cool and relaxed atmosphere. Going for darker shades that we associate with warmth can be a mistake during warmer spells and leave the bedroom feeling oppressive.
Through the use of carefully chosen shades and the incorporation of floral patterns, The Yorkshire Linen Company has provided several designs that serve to continue the summer vibe, whilst bringing down the temperature of the bedroom. The understated Saskia Green bedding with its beautiful appliqué embroidered flowers on an ivory background offers cool tones that will leave you feeling refreshed. If you are looking to make a bold statement in your bedding set then you might want to consider the new Tulip Plum pattern, which features a contemporary tulip design with purple and pink heads on an aubergine background.
In addition to the new range of bedding items on offer, The Yorkshire Linen Company has also introduced a selection of curtains and voile panels to add the perfect finishing touches to your bedroom decor. Available in a spectrum of colours the lightweight drapes serve to block some of the Sun’s rays without completely shutting out the joy of the summer weather; allowing the breeze from your open window to gently cool you.
2011年5月2日 星期一
HOM Furniture to open first bedding shops
HOM Furniture is planning to enter the freestanding sleep shop arena with the opening of as many as six HOM Sleep Express stores over the next 12 months.
The stores will be in the 4,000-square-foot range and will be around the greater Minneapolis-St. Paul market, where the retailer can use additional bedding penetration, said Rod Johansen, president and CEO of the Top 100 company.
The standalone stores will be in addition to existing Sleep Express shops within HOM's six full-line stores in the market. The stores' size will enable the retailer to show its complete assortment of Tempur-Pedic and Serta bedding, Johansen said.
HOM has been marketing its in-store bedding departments as HOM Sleep Express for years - to the point where the name has developed its own brand recognition outside of HOM. Sleep Express is the strongest brand for mattresses in the market next to Slumberland, Johansen said.
Other competitors in the area include Mattress Giant, Original Mattress and several local sleep chains.
Johansen would not disclose HOM's expected investment in the rollout but said he projected the stores would have annual sales comparable to top industry bedding stores - in the $1 million to $1.25 million range. That's significantly less than the HOM Sleep Express departments in its full-line stores, but should be enough to make the venture pay off, he said.
"We're just trying to capitalize in areas where there is a distance between (HOM) showrooms," he said. "It's a convenience play.... We're trying to be more convenient to (consumers) if they want to business with us."
He would not identify the exact locations or timing of the openings, noting that HOM is still negotiating on leases, but he said the company plans to have all stores open within 12 months.
Queen sets at HOM Sleep Express start at $299 and run up to about $6,000 for a topof- the-line Tempur-Pedic.
HOM's furniture, bedding and accessories sales rose about 5.4% last year to an estimated $193.4 million at 15 stores, including Dock 86 and Gabberts Design Studio & Fine Furniture. This year, the retailer already has expanded Gabberts with the opening of two new stores in Sioux Falls, S.D., and Sioux City, Iowa, and has opened a replacement HOM store in Sioux Falls.
The stores will be in the 4,000-square-foot range and will be around the greater Minneapolis-St. Paul market, where the retailer can use additional bedding penetration, said Rod Johansen, president and CEO of the Top 100 company.
The standalone stores will be in addition to existing Sleep Express shops within HOM's six full-line stores in the market. The stores' size will enable the retailer to show its complete assortment of Tempur-Pedic and Serta bedding, Johansen said.
HOM has been marketing its in-store bedding departments as HOM Sleep Express for years - to the point where the name has developed its own brand recognition outside of HOM. Sleep Express is the strongest brand for mattresses in the market next to Slumberland, Johansen said.
Other competitors in the area include Mattress Giant, Original Mattress and several local sleep chains.
Johansen would not disclose HOM's expected investment in the rollout but said he projected the stores would have annual sales comparable to top industry bedding stores - in the $1 million to $1.25 million range. That's significantly less than the HOM Sleep Express departments in its full-line stores, but should be enough to make the venture pay off, he said.
"We're just trying to capitalize in areas where there is a distance between (HOM) showrooms," he said. "It's a convenience play.... We're trying to be more convenient to (consumers) if they want to business with us."
He would not identify the exact locations or timing of the openings, noting that HOM is still negotiating on leases, but he said the company plans to have all stores open within 12 months.
Queen sets at HOM Sleep Express start at $299 and run up to about $6,000 for a topof- the-line Tempur-Pedic.
HOM's furniture, bedding and accessories sales rose about 5.4% last year to an estimated $193.4 million at 15 stores, including Dock 86 and Gabberts Design Studio & Fine Furniture. This year, the retailer already has expanded Gabberts with the opening of two new stores in Sioux Falls, S.D., and Sioux City, Iowa, and has opened a replacement HOM store in Sioux Falls.
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