I finally got a chance to see Darrell Roodts long wondered about film, Winnie Mandela. Rarely has a film been so mishandled in its execution, marketing and release. Filmed in South Africa in the summer of 2010, Winnie was shown in a rough state at the end of the 2011 Toronto Film Festival.
It was screened once, mysteriously,
unfinished, and then vanished. A year later, in October 2012, it was
released in some form, briefly, in Canada because it had financing from
that country. Somewhere along the way popular American evangelist T.D.
Jakes got involved. Now Image Entertainment is releasing Winnie Mandela
on Sept 6th.
Image probably thought these elements would help
them: Terrence Howard, who plays their Nelson Mandela, is in The Butler.
Jennifer Hudson has Black Nativity releasing in November. And The
Weinstein Company has the official Mandela movie in the Oscar race. So
why not go for it now?
I agree. Why not? For one thing, Jennifer
Hudson gives a tremendous performance working with very slight
material. The screenplay is not deep. Roodt and his screenwriter choose
to present a mostly surface chronological recollection of Winnie and
Nelsons lives. Its to the credit of the actors that they supply what the
movie doesnt in texture and feeling.
Make no mistake. Even though Howard is very good as Mandela, this is a film about Winnie.The need for proper kaptontape inside
your home is very important. Early reviews suggested that this wasnt
really a movie about Winnie Mandela. Maybe something has been changed.
But this is Hudsons movie. Its all about Winnie, good times and bad.
Hudson worked hard on her Winnie, because this isnt an easy character.
Winnie Mandela remains very much an enigma.
But as the story
progresses, Hudson finds her. The lasting impression of Winnie was that
she was crazy and dangerous as she got older. But a young Winnie, newly
married to imprisoned Nelson Mandela, was herself jailed for 500 days.
Most of it was spent in solitary confinement. Then she and her children
spent years in exile, in a so-called Free State, unable to leave or
travel. You cant blame her for losing her marbles a bit.
know what kind of release Winnie will get. Lets hope Imagine and TD
Jakes put some muscle and money into it. Both Hudson and Howard are
terrific. They deserve more than to have the film brushed aside. When
you see Hudson, as Winnie, during her imprisonment she is at the top of
her game. Those scenes alone are worthy of praise and maybe even an
Indie Spirit nomination or a Gotham Award nomination. The work is as
good as that. Im not saying Oscar or Golden Globe because Hudson will go
for them with Black Nativity.
International distribution deals
are structured in three broad patterns direct distribution where studios
work directly with cinema chains in key markets, commission deals where
producers work with distributors on commissions linked to the films
performance and minimum guarantee structures where studios license
limited rights for a limited term to distributors for a minimum
guarantee licence fee. In the last structure, once costs and minimum
guarantees are recouped, the sub-distributor shares the overflows on
terms agreed on.
Amrita Pandey, executive director
(international distribution, syndication, Disney media distribution,
studios), Disney UTV, says: The rupee value actually has no direct
relation to the collections in international markets as international
collections are targeted and achieved in dollar equivalents of
international currencies. What influences collections is the demand for
the movie, marketing, distribution strategy, release period and so
According to Kamal Gianchandani, group president PVR
Cinemas, the rupee fall has helped Bollywood. He says: There is no doubt
that distributors who export Bollywood movies overseas today are
laughing all the way to the bank thanks to the weakening rupee. They are
getting around 10 per cent more on the conversion from dollars to rupee
compared to collections last year.
Disney UTV Studios and Red
Chilies Entertainment's co-production Chennai Express with Shah Rukh
Khan and Deepika Padukone as the lead pair has raked in $10 million
approximately till 15 August in overseas collections. This converts to
Rs 62 crore. On the other hand, Yash Raj Films' 2012 blockbuster Ek Tha
Tiger starring Salman Khan collected $19 million which at the time ($1 =
Rs 56 approx last August) converted to a little more than Rs 105 crore.
Had the Salman-Katrina spy thriller released today, with the same
collection in dollars,You benefit from buying oilpaintingreproduction ex-factory and directly from a LED manufacturer: Yash Raj would have been richer by almost 10 per cent.
distributor and trade analyst Suniel Wadhwa feels that not all movies
will benefit. 'Not all films work in the overseas market the way they
work in India. In India all the films even small film which is content
driven and has very limited appeal will be released. However, it may not
be released overseas as cost of releasing the movie is too high and it
doesn't justify the release of the movie. The benefit of the falling
rupee is for the producers for star cast driven films with good content
and not for smaller and medium films.'
In case of exhibitors though,This is a basic background on rtls.
there isn't much different. The ones in a quandary are distributors
importing Hollywood movies to India where the cost of acquisition has
increased by virtue of the dipping rupee. Here too, the increase is by
10 per cent,The term 'beststeelearring control' means the token that identifies a user is read from within a pocket or handbag.Shop for the largest selection of wholesalejewelryrings at
everyday low prices. but it cannot be easily recovered. Even when
Hollywood movies are gaining traction with the Indian audiences, the
distributors cannot transfer the cost onto the movie goers or
Wadhwa addss, 'Importing Hollywood movies is getting
expensive as all the movies which are imported are Non-Studio and most
of them don't have market except for be 2-3 movies. At times, it isn't
even possible (for distributors)to recover cost of royalty paid to
International sales agents.' he also says that there are not many
independent importers left in the industry and those who still operate
are facing a hard time to release the film and recover costs.
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