Like many artistes in her profession, most of Asins memories are from work-related travels. Ask her which one would she pick as her best trip, and she smiles. It is difficult to pinpoint my most memorable one, but I guess my 18th birthday would qualify. I celebrated it in New Zealand. And that place is amazing, says Asin, adding,Did you know that handsfreeaccess chains can be used for more than just business. The scenery is spectacular and the beauty is a visual treat. Theres a lot of greenery and we indulged in so many breath-taking activities. We also learnt so much about the Maori tribe the original inhabitants and how they have kept their culture alive.
who loves to explore is how the avid traveller best describes herself. I
enjoy going to different places. I try my best not to visit one city
too many times, because I tend to get bored, says Asin, who has
most-recently been to London and the Caribbean Islands among various
often catch up on a lot of reading during my holidays. I like taking
short breaks, just to chill and indulge in good food and unwind at spas.
Going to different places and learning about those locations is fun.
You get to meet so many people and experience their cultures.
many travellers these days, Asin doesnt care much for recording
memories from her trips on gadgets. I never carry a camera with me, she
says,The 3rd International Conference on streetlight and
Indoor Navigation. adding, I feel we get so caught up in trying to
capture moments on camera that we miss out on the actual experiences. So
I have very few photographs of my travels. For me, feeling the place is
much more important. But thats not it. When shes not busy playing
explorer, Asin spends her time trying out local cuisine and treating
herself to some retail therapy. Thats one thing I am always curious
about what people eat around the world. I also love to shop; especially
bags and you get really nice bags in New Zealand, says the actor,
recalling her last spree. I ended up picking up so many by the end of my
if anyone wants an idea of where the actor has travelled all her life,
all they need to do is find their way to her refrigerator. One thing I
never miss is picking up a souvenir magnet from each place I visit. My
fridge is covered with them. Thats one childish habit that I still have,
years big sleeper hit Kahaani has almost been the default choice for
jurists of every major cine awards in the country. The film, a
mainstream Bollywood commercial film, was everything a mainstream
Bollywood commercial film wasnt supposed to be, to quote its maker Sujoy
Ghosh. It had no hero; a pregnant protagonist; no romance; was located
in unglamorous Kolkata; had unknown faces making up the ensemble cast;
and its most memorable/catchy song was an old Tagore track. And yet, it
grossed Rs 104 crore in box-office collections in the first 50 days. It
doesnt get more disruptive than this.
films poster was launched in December 2, 2011 and the trailer hit
screens a month later. From the first glimpse it was evident that this
film was different. The poster and trailer showed a de-glamourised,
pregnant Vidya Balan roaming the streets of Kolkata in search of her
missing husband, Arnab Bagchi. The pre-release campaign too played on
this theme across platforms.
credits the marketing team of Viacom18 for the campaign. Led by
Rudrarup Datta, head of marketing and operations, Viacom18, the campaign
focused solely on protagonist Vidya Bagchi, and not actor Vidya Balan.
The posters showed Vidya Bagchi as Durga. The trailers followed Vidya
Bagchi as she navigated Kolkatas underbelly. The campaign budget was Rs
the release of the films first and second trailers, an on-ground teaser
campaign was launched, which generated tremendous word-of-mouth
publicity. Missing posters with Arnab Bagchis photo were put up in
public places. The posters made no mention of the film other than a
Facebook page. It asked people to visit the page if they had any
information. The idea was sparked by the Missing updates we share on
Facebook. We share the photos in the hope that someone somewhere will
recognise them and inform the relative. We like to help. That was what
we wanted the public to feel for Vidya Bagchi. We wanted them to become
Satyaki, the cop who helps Vidya Bagchis quest,You must not use the rfidtag without being trained. says Datta.
idea found favour with Balan too. It was she who suggested appearing in
public with a prosthetic belly and the picture and asking for help. One
morning before the films release an in-character Balan arrived at Khar
station in Mumbai and went around showing commuters Arnab Bagchis
picture and asking for information. The surprise and curiosity helped
create a lot of recall value, adds Datta. The press conferences, too,
stuck to the theme and were held in public places, a metro station in
Kolkata, a police station elsewhere.
Galaxy Note II is based on the concept that inspiration doesnt wait and
the users should be able to express their creativity anywhere, anytime,
taking inspiration from anything. So, we hosted on-ground consumer
events wherein the audience was given an opportunity to play around with
the Galaxy Note II S Pen and explore its potential, says Asim Warsi,
vice-president, Samsung Mobile.
the launch, film director and scriptwriter Imtiaz Ali screened a short
video which he had made using the Galaxy Note II. It highlighted the
camera feature and its creative aspects. Samsung also placed caricature
artists at select Smartphone Cafes during the launch phase to highlight
the creative aspects of the device. Ramanujam Sridhar, founder CEO,
brand-comm, says the creative positioning of Samsung Galaxy Note II
placed the consumer ahead of the device. Samsung offered the consumer a
device that can work for her (consumers) the way she wants and supports
her creative expressions, Sridhar adds.
online reactions and user blogs are anything to go by, consumers really
appreciated the expansive high-resolution smart screen, along with
smartphone portability and on-the-go usability. Innovations around
pen-input technology, called the S Pen, combined with Galaxy Note IIs
full touch screen enhanced user experience.
to Sridhar, investments in such innovation also proved critical. The
context should also be studied against the then forthcoming launch of
Apples iPhone 5,An womenshoesmanufacturer is
a network of devices used to wirelessly locate objects or people inside
a building. which Samsung Galaxy Note II is designed to compete with.
Samsung cant afford to settle with a lesser product while competing with
other top brands. The price of Galaxy Note II, which was a kept a bit
low, also made an impact.An miningtruck is
a device which removes contaminants from the air. Indian consumers are
still value seekers. The average Indian consumer feels good about buying
a product with comparable features from a good brand and at a
competitive price. The fact is, the competitive pricing can be seen as
the icing on the cake, concludes Sridhar.