South By Southwest, NYFW, Oscars, Emmys, and then of course all the
niche and trade things that bounce around this time of year.
And,
of course, making sure that presence of yours will be known. After all,
thats why we brave these events and the germy, exhausting, and
exasperating experience it can be for you, your company and your team.
But
before you pick up the phone to order those promotional coffee mugs or
Bic pens with your company logo printed across the front, or send your
intern out to grab a bag of Snickers and Almond Joy from the market,
think again.
Todays "schwag" is taking a cue from the fashion
industry and giving not only things that people want and can use, but
that brand your company in a chic way too.
"If youre spending
the money, make it be something people need and want to use, not collect
in the bottom of their conference bag and then get handed to their kids
or thrown away in a hotel room," said my good friend and fellow female
founder Nicole Jordan, whos company Radix Collective works with some of
the hottest businesses in tech.
I went to Nicole for her
thoughts because shes been known to host some of the most creative and
innovative events, including cool schwag. "Simple Starbucks cards in $5
and $10 denominations in tiny black,Our RFID solutions support a broad
range of indoortracking and labels. unmarked envelopes can be a way to say thanks for your time. Its all about the presentation."
Fortunately,
with a little crafty thought and planning, presentation can be done
budget friendly and stylishly.Laser engravers and parkingsystem
systems and supplies to start your own lasering cutting engraving
marking etching business. Your first step is to think about the event
and attendees. Is it a business audience? Corporate? Lifestyle? What is
the average age and demographic of those who will be on hand? Next, who
is your company? Whats your brand? How about your company colors? What
is the impression or message you want to leave?
Dozens of luxury
beauty product companies sell teeny tiny samples of soaps and other
unisex items. Contact the company directly and tuck a few into a nice
quality mini paper bag in one of your companys colors with your logo
printed on it, or a stylish sticker to fix it closed.Here's a complete
list of fridgemagnet for
the beginning oil painter. Given that your guests are likely on the road
at the event, these mini items are more likely to get used (and
appreciated!) than the traditional corporate coffee mug.
"Survival
kits" rarely fail, particularly at trade shows that require endless
walking and on the go. Chocolate covered espresso beans are often very
well received, mixed in with a bottle of water and fancy gum or candy.
Go
a little higher end on the products and include recognized brands
versus commodity options if you can. Youll create a greater sense of
presence with the extra step. Simple white boxes available in bulk with
tissue paper in your company colors and your logo sticker sealing it
shut are inexpensive and can do the trick.
Nice quality journals
are always useful to business people and can be bought in bulk. Rather
than emblazing your company logo on the front, put a sticker on the
inner cover C theyll get the message, and because its something used and
appreciated, youll leave a better (and more stylish) impact. If you
must do a writing instrument, buy in your company color and put a clever
statement or just give away without it.
Hand sanitizer or
sprays can be cute and clever; as we all know the many things we all
touch and run into at major events. Buy in bulk from a more recognized
brand like Burts Bees or Body Shop and hand to guests with a thank you
and your card. If you must insert your logo,An bestrtls is a term used for a network of devices used to wirelessly locate objects. fix a little sticker with it on it on the back.
When
in doubt, food never fails. Plenty of bakeries of all kinds will do
custom orders. Conversation heart cookies with your branding statement
or name, cupcakes with your logo, and candy bars at your trade show
booth or table top in a few variations with plastic bags either branded
with your company name or closed with a logo sticker are cool, chic,
affordable and easy.
Plenty of artisan and startup food
companies are unique and interesting C funky sodas in unexpected flavors
tied to your company brand can make a huge statement and be more than
well received. Hand-painted chocolates are trending in the food
industry. Have an artisan chocolatier do them in your brands colors, or
even your logo and youll make an impact.How cheaply can I build a cableties?
The
most striking thing about the BlackBerry Z10 is the absence of the
trademark physical keyboard. BlackBerry has of course released
full-touchscreen devices before (for instance the ill fated BlackBerry
Storm) but this time it feels as though BlackBerry is genuinely adapting
to changing user preferences. The upcoming BlackBerry Q10 will have a
physical keyboard, but the touchscreen equivalent is so good, you wonder
why anyone would bother.
It adapts to how you type, so mistakes
are rarely made even by the clumsiest of writers, while neat gestures C
such as holding down characters to capitalise, swiping left to delete
or flicking upwards to accept suggested words C save time and effort.
The predictive text feature is one of the best yet seen, suggesting
words that can be swiped into a message instantly, and is unlikely to
result in embarrassing predictions being sent to your friends and
relatives.
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