Mattress Store Uses Social Media and Contests to Connect with Customers

In an industry that has largely been driven by face-to-face contact, in-store visits, and traditional media, one Midwest mattress store is trying their hand at social media. Bedding Mart is using social media to connect with customers and prospects, to spread the importance of a good night’s sleep, and to have fun.

Bedding Mart with 10 locations spread across Arkansas (Conway, Little Rock, Jonesboro, Maumelle, Fort Smith, Rogers, Springdale), Missouri (Springfield), and Texas (Texarkana) is primarily using Facebook to stay in touch with fans and to run contests.

While Bedding Mart still relies on traditional media, they see some of the potential benefit that social media brings to the table. Bedding Mart now has close to 300 fans and counting, and they are using a pretty aggressive strategy to grow the fan base – they’re giving away $500 cash every month to fans.

“According to the Better Sleep Council, being well rested has many impacts on your overall health,” says Brad Jordan, General Manager of Bedding Mart.“We are committed to bringing the best products to our customers so they can wake up feeling refreshed. We feel like this leads to an overall healthier lifestyle.We see social media as a way to help promote this message.”

Bedding Mart is the largest mattress dealer in Arkansas and has a strong presence in its Springfield, Missouri, and Texarkana, Texas. Bedding Mart carries a full line of the leading mattress brands including Tempurpedic, Simmons Beautyrest, Serta, Englander, Comfort Select, Laura Ashley home and more.