Retailers who enter the American Textile Company showroom during Market Week will be
introduced to the main focus of the company and its products – the consumer. ATC is using
consumer research to incorporate consumer trends, shopping habits and product preferences to
enhance their line of basic bedding products.
Focusing on providing affordable solutions that address a variety of consumer needs, American
Textile Company has focused its product development efforts to update the basic bedding
category. Having implemented many of the trends currently being seen in other retail
categories, ATC has incorporated stylish design, new fabrications, and innovative packaging
designs across all product categories.
The new products being featured under the Company's flagship Aller-Ease brand bring fashion
elements to provide total allergy protection with an element of style for consumers who use
allergen barrier products that are traditionally available only in white. Bed bugs
infestations continue to be top of mind for many retailers and consumers as the rise in cases
continues to escalate. ATC has broadened the Aller-Ease Bed Bug line with new items and
fabrications to provide a more comfortable and stylish sleeping environment, while
maintaining protection from bed bugs. Bed bug travel items have also been developed as travel
continues to be a key area in the spread of infestations.
"Understanding the consumer, her shopping habits, and what influences her purchasing
decisions has become a major focus of our marketing strategy," said Mette Odom, Vice
President of Marketing for American Textile Company. "Our products provide smart, simple
solutions to make her life easier and provide a healthy sleeping environment for her and her
family."
American Textile Company continues to focus on cost effective and innovative products for
both retailers and consumers based on the Company's "sound science, sound sleep" philosophy.
沒有留言:
張貼留言